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Title
Text copied to clipboard!SEO Specialist
Description
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We are looking for an experienced and results-driven SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies to improve our website’s visibility, drive organic traffic, and increase search engine rankings. This role requires a deep understanding of SEO best practices, keyword research, on-page and off-page optimization, and analytics tools.
As an SEO Specialist, you will collaborate with content creators, web developers, and marketing professionals to ensure SEO best practices are properly implemented across all digital platforms. You will also be expected to stay up-to-date with the latest trends and algorithm changes in the SEO landscape to maintain and improve our online presence.
Key responsibilities include conducting keyword research to guide content teams, optimizing website content and landing pages, performing ongoing keyword discovery and expansion, and executing link-building strategies. You will also analyze website analytics and performance metrics to identify opportunities for improvement and report on the effectiveness of SEO efforts.
The successful candidate should have a strong analytical mindset, excellent communication skills, and a passion for digital marketing. A background in marketing, communications, or a related field is preferred, along with hands-on experience using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
This is a great opportunity for someone who thrives in a fast-paced environment and is eager to make a measurable impact on a company’s digital growth. If you are passionate about SEO and want to be part of a dynamic team, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Conduct keyword research and identify SEO opportunities
- Optimize website content, landing pages, and blog posts
- Implement on-page and off-page SEO strategies
- Monitor and analyze website performance using analytics tools
- Develop and execute link-building campaigns
- Collaborate with content and web development teams
- Stay updated with the latest SEO trends and algorithm changes
- Perform technical SEO audits and recommend improvements
- Track and report on SEO performance metrics
- Ensure SEO best practices are followed across all digital content
Requirements
Text copied to clipboard!- Proven experience as an SEO Specialist or similar role
- Strong understanding of search engine algorithms and ranking factors
- Proficiency with SEO tools like Google Analytics, SEMrush, Ahrefs, or Moz
- Experience with website analytics and reporting tools
- Knowledge of HTML, CSS, and website administration
- Excellent written and verbal communication skills
- Ability to work independently and in a team environment
- Bachelor’s degree in Marketing, Communications, or related field
- Strong analytical and problem-solving skills
- Attention to detail and ability to manage multiple projects
Potential interview questions
Text copied to clipboard!- What SEO tools are you most experienced with?
- Can you describe a successful SEO campaign you managed?
- How do you stay current with changes in search engine algorithms?
- What is your approach to keyword research?
- How do you measure the success of your SEO strategies?
- Have you worked with technical SEO? If so, describe your experience.
- How do you collaborate with content and development teams?
- What challenges have you faced in SEO and how did you overcome them?
- How do you handle link-building strategies?
- What role does user experience play in SEO?
